“Charging what you are worth” is dangerous magical thinking

You can market your ass off but if your product sucks youre dead. – Gary Vaynerchuk

Whoa. I hope this does not upset half of the design community! But hold on a second before you kick me to the curb. Of course, anyone in any consulting field should charge what they are worth- My issue with this is determining “worth”. It is subjective. Too often the focus is on the kumbayah […]

What does “design your kitchen or bath” really mean?

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Last week we met with a delightful couple about various design issues they had throughout their home. One spouse made the appointment and went through our discovery process on the phone and set the time. Primary initial goal is to do a kitchen remodel and enlarge the space. We proceed to go through our process […]

The art of design vs the business of design- Are you over processed?

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Going Rogue today! I love a good process- for sure. I would even say I am a numbers person and love a good spreadsheet.  It is my mantra every day to my team- follow the process! To my clients- follow the plan! But are you like much of our food today and- over processed? I […]

Houzz for designers: Love it? Hate it? Do not understand it?

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Many designers have a love/hate relationship with Houzz I am not the only one who has had success from the platform but without a doubt there are issues- and a declining quality of leads too- even though one of my best ever projects came from Houzz and just last week we got a great lead […]