Does this sound like your website?

Your website isn’t just an expense—it’s your most important marketing tool. It’s your digital handshake, your first impression, and your opportunity to court future clients. Yet, so many interior designers fall short, using their sites as soapboxes for ego-driven narratives or overly rigid rules. Spoiler alert: your audience doesn’t care about your policies as much as they care about you solving their problems. Let’s dive into how you can transform your website into an engaging, client-converting machine.

First Impressions Matter: Your About Page Needs a Makeover

Let’s face it: many designers have About pages that scream “Me! Me! Me!” rather than focusing on the client. Here’s a satirical take:

*”I knew I was destined for design greatness when I built a Lego studio apartment at six. Today, I’ll charge by the hour for any extra learning I need to make your project profitable. Oh, and don’t call me outside my limited office hours.”

Sound familiar? If your About page is more of a biography than a bridge to your clients, it’s time for a rewrite. Instead of listing accolades, craft a narrative that showcases your personality, highlights your expertise, and connects emotionally. For example:

“Think of us as your design advocates—like patient advocates, but without the Jello cups. From Alabama to Florida, we create homes that solve puzzles, reflect your evolving lifestyle, and bring joy to your everyday living.”

See the difference? It’s engaging, relatable, and subtly woven with SEO-friendly keywords like location and project types.

Why Your Website Copy Needs to Engage (Not Lecture)

Brain research tells us one thing loud and clear: we don’t pay attention to boring things. Your website copy needs to grab attention, hold it, and convert it into action. Here’s how:

1. Invoke Emotion: Tell stories that resonate with your audience.
2. Be Relatable: Use wit, humor, or personal anecdotes to humanize your brand.
3. Stay Creative: Don’t shy away from wordplay or unique phrasing—you’re a creative professional, after all.
4. Plant Seeds: Sprinkle in details about your location, design philosophy, and the types of projects you specialize in.

Remember, people are drawn to brands that feel approachable and inspiring.

It’s Not Just About You—It’s About Them

Your website is where potential clients decide if you’re the right fit. Make sure you communicate:

• What you do: Highlight your services (new construction, remodeling, furnishings projects, etc.).
• Where you work: Include your service areas for SEO.
• Why you’re different: Infuse your copy with personality to stand out in a saturated market.

Don’t just tell them you’re great—show them. Talk about the problems you’ve solved, the joy you’ve brought, and the lives you’ve enhanced.

Need Help Crafting Your Website? We’ve Got You Covered

Struggling to bring this vision to life? You’re not alone. Writing engaging, SEO-friendly copy takes skill, strategy, and a deep understanding of your audience. That’s where our coaching programs come in.

Join The Design Paradigm or The Paradigm Shift to learn the ins and outs of building a successful design business and receive tailored advice for your business specififcally, or become part of our exclusive Small Business Think Big Facebook Group to connect with other like-minded professionals. These resources are designed to help you not only refine your messaging but also grow your brand and increase your bottom line.

Your Website Is Your Story—Make It Count

At the end of the day, your website should be a reflection of your brand and a tool to build meaningful client relationships. By crafting engaging, client-centered copy and leveraging our coaching resources, you can transform your website from an expense into an investment that pays dividends.

Ready to stand out in a sea of sameness? Let’s get started today.